with Brittany Branson

 The art world teaches us a lot about unique approaches, styles, and concepts. But, for wedding professionals, developing your own signature flair goes beyond visuals and design. We live in a world bombarded with content yet still craving originality. Now, more than ever, it’s imperative to stand out from the crowd. Doing so consistently, interestingly, and, oftentimes, meaningfully generates more revenue and ensures your clients won’t help but trust the telling of their stories to anyone but you. 

Finding Your Flourish: Unveiling Your Signature Genius as a Wedding Professional

From dealing with difficult stakeholders to the frustration of having to constantly convey your value - there are a lot of challenges professionals working in the arts/humanities and events industries share. In this session, Brittany Branson of By Brittany Branson will share three real situations and key lessons she learned working in arts legislation and advocacy that can help you position your business for better success.

Be On My Own Side: Key Takeaways from Working in Arts Legislation and Advocacy

In the crowded and highly competitive wedding industry, standing out as a specialized vendor requires more than just talent—it demands strategic focus and unique approaches to marketing and operations. This talk celebrates the creativity and tenacity of niche wedding vendors (a demographic often overlooked in the educational space), offering insights into how they carve out a place for themselves amidst the noise. Attendees will explore proven tactics that specialized vendors employ to thrive, from targeted marketing techniques to innovative operational strategies that foster lasting client relationships. By uncovering the triumphs and tactics of niche professionals, this talk provides valuable lessons for any type of vendor seeking to succeed.

Beyond the Ordinary: Successes and Strategies of Specialized Wedding Professionals

We all aspire to attract and work with clients who will give us opportunities to shine. However, our creative predecessors understood there was a more powerful kind of support: patronage. Though modern day patronage looks different than that of the Renaissance or Enlightenment, it still exists as a compelling and powerful way for creative business owners to cultivate meaningful connections with their audience, foster financial stability, and nurture their growth.

In this session, Brittany will use her background in arts legislation and advocacy to introduce attendees to the spirit of patronage, helping them to walk away with a better understanding of how they can use it to forge stronger bonds with their clients, make more money, and foster creative community.

Key takeaways for audience attendees:
* Patronage Then and Now: what has patronage meant and does mean for creatives? Attendees will walk away understanding a brief history of how the power of patronage has transferred from the elite to us.
* Generational Patronage: the audience will walk away with a better understanding of how current generations define patronage, and how this affects where they show up and pay up.
* Patronage As Community: beyond being a source for transactional cash, patronage can be a tool for fostering community. The audience will learn tips on how to leverage patronage as a means of ensuring their clients and supporters are seen and heard (and how this can positively affect their bottom line).

The Power of Patronage

As event professionals, you’re often tasked with executing a marriage between what’s timeless and what’s trendy. For hundreds of years, art, too, has reflected that beautiful balance. This makes it the perfect muse for gatherings that are bound to leave a lasting impression.

Destination live wedding artist Brittany Branson will showcase some of the best and most creative ways event professionals are using the visual and performing arts to turn their events into living masterpieces. 

Conceptual Canvases: Exploring Art-Inspired Trends in Weddings and Events

Our industry tends to lead with style and trends. It’s an easy trap to fall into. As creatives, the world is constantly demanding content and results from you. Selling the visuals of your talent seems like a no brainer. Unfortunately, that blueprint often leads to the opposite: mediocre results and a lack of originality. In this session, Brittany will introduce attendees to a new formula for success - one that even the most right brained of creatives (like herself) can implement right away for measurable results.

Strategy > Style: A Formula for Standing Out and Selling Out